It's Pothole Season in West Michigan


Applied Films of West Michigan – Protecting Your Vehicle’s Paint


Chrysler 300c - SRT8 I have several passions in my life. My two beautiful kids, my career in the Grand Rapids Real Estate markets and Downtown Grand Rapids Condo Markets… and cars. I have always loved cars. I remember sitting in the passenger seat watching my Dad row through the gears when I was very young and I would pretend I was driving. Dad even got me a little plastic steering console that I would always use, working my feet on the pedals as he was shifting, steering and sometimes even shaking my little fist at the other cars, just like Dad. Just kidding! As I got older this love affair only intensified and I couldn’t wait to get my driver’s license and my own set of wheels. I was lucky because Dad was always willing to let me drive and drive I did. If I was going out, I was driving and it didn’t matter where.


When I turned 18, I bought my first car. I’ll never forget that car. It Chevy Monza 2+2was a light blue 1975 Chevy Monza 2+2. It was relatively small but this model had the 8-cylinder motor somehow shoehorned into the engine compartment. It had alloy wheels and fat little (almost bald) tires. Even though the engine had to be dropped to change the spark plugs, I thought it was the greatest car on the road and cherished that thing. I took very good care of that car, had it repainted a Charcoal Grey and it looked fantastic. There were no bras for cars back then and no protection from the debris that inevitably gets kicked up on the road. I noticed each and every single chip and there was nothing I could do about it.


Protect Your Investment
Protect Your Investment

 This brings me to 3M Scotchgard Paint Protection Film (PPF). This technology is just what vehicle owners have been waiting for. You don’t have to be a car enthusiast in Grand Rapids to appreciate protecting your car’s paint from road debris. It’s about protecting your investment. Cars, vans, trucks, motorcycles, all types of vehicles suffer from West Michigan’s roads. With winter upon us, it is only going to get worse. It is pothole season after all and not only do these chasms in the road play havoc on your suspension, rims and tires but the grit and asphalt thrown up is awful on paint jobs.


3M PPF is a rugged urethane film that was developed to stop chips on helicopter rotor blades and airplane propellers. It is also used on the NASCAR circuit. 3M PPF is custom fitted to the exterior surfaces of your vehicle. It is thin, virtually transparent and very strong. This product protects your car from stone chips, road salt, bug damage and weathering and is almost undectable when correctly installed. 3M PPF is a semi-permanent application and can be removed with no ill effects to your vehicle. So much better than a bra and does not alter the look of your machine. I would definitely put this on my car. Applied Films of Michigan is an authorized dealer for this product and can expertly install it on your vehicle. They are located at 5131 East Paris SE and will glady answer any questions you may have.



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  1. Posted December 6, 2008 at 1:00 pm | Permalink

    I finally decided to write a comment on your blog. I just wanted to say good job. I really enjoy reading your posts.

  2. Posted December 6, 2008 at 1:11 pm | Permalink

    Thanks Bruce! I appreciate the feedback.

  3. Posted December 6, 2008 at 8:18 pm | Permalink

    Andy, I appreciate your help in spreading the word about Applied Films paint protection film. With the downward spiral of the economy people will be buying their next vehicle and holding onto it for many years. I doubt the “drive new every two” motto is going to be happening very often. The more miles a vehicle racks up, the worse the front end paint looks from road debris. We know our product will keep the vehicles paint looking new for years after the purchase. In fact I found out about the paint protection film after I bought my ’04 GTO. It has a perfect paint job( except for one stone chip in the front) and I had planned on getting one of the ugly leather bras for the front. Once I discovered the 3M film I was very happy with the look, or lack of look to the film. People dont even know its on the vehicle unless I point it out to them.

    About the Monza. My friend had a 305 cubic inch motor in a similar sized vehicle back in the early 80’s. I want to say it was a Skylark…but Im not sure. Wow was it a bullet.

    thanks again!

  4. Posted December 7, 2008 at 11:44 am | Permalink

    Tony, thanks for the comment. I like the concept of your product very much because I never liked the leather/vinyl bra look or the bolt on bug deflectors. Those products worked but took away from the look of the car. Bras in particular often caused more damage than they protected you from because they always moved around at speed.

    I had the 262 8-cylinder in the Monza. I’m not kidding when I tell you that I had to drop the engine to change the 2 rear plugs on one side. When I bought the car in ’79, it had the original plugs in it…lol. I also installed those heavy metal speakers. I hung them from the rook over the back seat. Looking back it probably wasn’t the smartest place to hang an 8lb metal box. If I had ever crashed into anything they would have easily torn loose and taken my head off. But I was a teen and never wrong about anything. 🙂

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